DAS Adds Wilson®, Francis®, and Astatic® Brands to its RoadPro® Family of Brands
March 1, 2012
DAS is pleased to announce the acquisition of a number of brands featuring Wilson, Francis and Astatic into its RoadPro Family of Brands. DAS acquired all rights to the brands from Barjan LLC, a privately-held distributor of general merchandise based in Rock Island, IL. For decades, these brands have served Professional Drivers and CB Enthusiasts across North America with popular antennas, radio microphones, and CB accessories. “Like our recent RoadKing® acquisition, today we amplify our brand investments in our markets,” says Mike Abel, DAS’s President & CEO. “These brands extend our proprietary RoadPro Brand Family with distinct, great-fit products for our core Consumers and Business Partners.”
DAS’s acquisition is effective immediately. DAS is transitioning existing inventories, manufacturing equipment, and brand ownership to facilitate an effective transition for active customers. “These brands fit nicely with our RoadKing, RoadPro®, and K40® brands of CB accessories,” shares Steve Birli, Vice President of Travel Center Sales. “It adds great synergy to our productive, profit-building business partnerships. And, we welcome the opportunity to serve new Partners who currently buy these brands” adds Birli.
DAS is a privately-held manufacturer, importer, and distributor of automotive accessories, travel-related products, and consumer electronics that add safety, convenience, comfort and leisure to On-the-Go Consumers, primarily through Travel Centers, Electronics Retailers, Specialty Retailers, and Promotional Products Distributors. For further information, please contact your DAS sales representative, call us directly at 800-233-7009, or reach us through the web at www.DASInc.com