MICHELIN AMERICAS TRUCK TIRES KICKS OFF MICHELIN® X ONE® TIRE PHOTO CONTEST

November 3, 2011

X One Photo Contest StuffMICHELIN X One Tire Owners Given Opportunity to Win X One Tire Merchandise Michelin Americas Truck Tires (MATT) is offering the trucking community an online photo contest for its MICHELIN® X One® wide single truck tires. “Riding on MICHELIN® X One® Tires? Win X One Stuff!” will run for the month of November and be promoted on MATT’s Facebook and Twitter pages, as well as the MATT website at www.michelintruck.com.

“MICHELIN X One tire owners are passionate about the fuel and weight savings that their tires provide,” said Jaye Young, country marketing manager for MATT. “They love the benefits of their tires, and we want to provide a way for them to share that passion and to win some MICHELIN X One gear at the same time.”

To enter the contest, MICHELIN X One tire users must fill out the online entry form on the Facebook page or MATT website, then upload an image of their mounted MICHELIN X One tires. Users will also have the option to share the miles per gallon they are getting from their truck. At the end of November, a panel of MICHELIN X One tire experts will select five grand prize winners who will each receive a MICHELIN X One tire jacket and an X One tire replica die-cast model truck and trailer. Additional prizes will also be awarded to other submissions.

Since 2000, fleets using MICHELIN X One tires have gained up to 10 percent in fuel efficiency, which has saved more than 98 million gallons of fuel and reduced CO2 emissions by 989,000 metric tons. Even for a fleet with just 10 trucks, fitting X One tires can mean a potential savings of 15,000 gallons of fuel per year and a reduction of 150 metric tons of CO2 emissions per year — the equivalent of removing 30 cars from the road.

For more information on the MICHELIN X One Tire Photo Contest or for official rules, visit the contest page at facebook.com/michelintruck or at michelintruck.com.