NextTruck Introduces New Web-Only Business Model

October 19, 2011

CROSSVILLE, Tenn., Oct. 19, 2011 /PRNewswire/ — NextTruck, the nation’s premier source for semi-trucks and trailers for sale, has introduced a new web-only business model built around the concept of “List for Free, Pay for Results.”

“The new business model is based entirely on our popular website, and it’s really quite simple,” said Amy Looper, general manager. “If you are a seller, you just list your inventory completely free on NextTruckOnline.com and pay only for the email and phone leads that you receive,” she added.

Looper said that the online publication’s new approach to advertising offers a great value to NextTruck’s customers with a “pay only if we perform approach.”

“Our goal is to deliver an optimal product giving sellers the highest degree of confidence to list their items on the NextTruckOnline.com site,” commented Looper. “We’re literally taking the risk out of knowing if advertising works. You’ll only pay for the results you receive, so it’s really like an advertising guarantee,” she concluded.

NextTruckOnline.com benefits its advertiser companies by precisely targeting and effectively reaching active buyers and drivers of new and used commercial trucks and trailers. The site features thousands of listings for trucks, trailers, industry services, parts and accessories.

Buyers can find listings on the site for all types of trucks, including box trucks, cab and chassis, day cabs and sleeper trucks. According to Looper, trailer listings are very popular on the site as well. Top trailer categories include dry vans, grain trailers and refrigerated trailers.

The inventory-intensive website, produced by TAP Publishing Company in Crossville, TN, is continuously updated and provides extensive, detailed searches by numerous criteria. The site also features upcoming auctions and events, as well as other industry resources.

For more information, email Amy Looper, general manager, at alooper@nexttruckonline.com, or call 866-783-5137 or 931-707-3800.